VICTIMS
– **Privacy and GDPR**: Individual names, emails, and contact details are protected under GDPR and UK Data Protection Act 2018, making it difficult to obtain specific personal information from public sources without consent. Most online databases (e.g., ZoomInfo, RocketReach) require paid access or only provide generic corporate contacts, not individual victims.
– **FOIA and Public Data**: The document emphasizes collective proceedings via the Competition Appeal Tribunal (CAT) for diffuse harm (e.g., taxpayers, competitors). However, identifying specific individuals is challenging without CMA or court disclosure, as no public CMA infringement decision exists for BAES (per document, no follow-on claims possible yet).
– **Search Constraints**: Web results (e.g.,–) provide corporate contacts (e.g., BAES’s ethics helpline) but no victim-specific data. Sources like AOAV reports (,) highlight ethical concerns but lack named victims. I’ll rely on industry and association data to infer prospective class members.[](https://jobs.baesystems.com/global/en/faq)[](https://www.frc.org.uk/library/standards-codes-policy/corporate-governance/corporate-culture/bae-systems/)[](https://aoav.org.uk/2024/bae-systems-corrupt-clientele-and-historic-dodgy-deals/)
– **Class Definition**: The document suggests a broad class like “UK taxpayers affected by inflated defence costs” or “competitors harmed by BAES’s conduct.” Specific names are unavailable without litigation disclosure, so I’ll focus on categories, representative entities, and associations.
### Prospective Class Members: Categories, Contact Details, and Reach Strategies
Below, I outline potential class members (past, present, future victims), their types, estimated contact methods based on public data, and associations to reach them. Since specific individual names and emails are scarce due to privacy laws, I’ll prioritize entities (e.g., competitors, SMEs, investors) and associations, using available web data and logical inferences from the case context.
#### 1. Competitors Harmed by Market Foreclosure (Past and Present Victims)
– **Victim Type**: Defence sector companies excluded from MOD contracts due to BAES’s alleged dominance (e.g., technology access denial, single-source awards). Per document, exclusionary conduct like refusing FRAND terms for essential technology supports Chapter II claims.
– **Examples**:
– **Thales UK**: A major defence contractor potentially excluded from submarine or aerospace contracts.
– **Contact**: General inquiry: ukcontact@thalesgroup.com (from Thales UK website).
– **Address**: 350 Longwater Avenue, Reading, RG2 6GF, UK.
– **Phone**: +44 (0)118 943 4500 (publicly listed).
– **Leonardo UK**: Competitor in aerospace and electronics, possibly harmed by BAES’s market control.
– **Contact**: info@leonardo.com (from Leonardo website).
– **Address**: 1 Eagle Place, London, SW1Y 6AF, UK.
– **Phone**: +44 (0)20 7344 1800.
– **SMEs in Defence Supply Chain**: Smaller firms (e.g., QinetiQ, Babcock) excluded from MOD tenders. No specific names from public data, but industry reports note SME foreclosure (e.g., NAO, 2023).
– **Contact**: Generic, via associations (below).
– **Future Victims**: New entrants or SMEs seeking MOD contracts, potentially blocked by BAES’s dominance or MOD’s single-source policies.
– **How to Reach**:
– **Association**: Aerospace, Defence, Security and Space (ADS) Group.
– **Contact**: info@adsgroup.org.uk.
– **Address**: Salamanca Square, 9 Albert Embankment, London, SE1 7SP, UK.
– **Phone**: +44 (0)20 7091 4500.
– **Method**: Email ADS to request outreach to members harmed by non-competitive procurement. ADS represents over 1,400 UK defence firms, including SMEs, and can facilitate contact with potential claimants (per ADS website).
– **Strategy**: Attend ADS events (e.g., Farnborough Airshow) or use their member directory (requires membership) to identify affected firms. Request ADS to circulate a call for class members, citing public interest in competition.
#### 2. Taxpayers Affected by Inflated Costs (Past, Present, Future Victims)
– **Victim Type**: UK taxpayers indirectly harmed by inflated defence costs due to BAES’s alleged excessive pricing or MOD’s non-competitive awards, per NAO’s £1.7 billion estimate (document, page 9). Diffuse harm makes individual identification challenging, suitable for CAT opt-out collective action.
– **Examples**: No specific individuals due to GDPR and lack of public data. Class defined as “UK taxpayers funding MOD contracts (2015–2025).”
– **Contact**: Not feasible for individuals; use representative bodies (below).
– **How to Reach**:
– **Association**: TaxPayers’ Alliance (TPA).
– **Contact**: info@taxpayersalliance.com.
– **Address**: 55 Tufton Street, London, SW1P 3QL, UK.
– **Phone**: +44 (0)20 7993 2456 (publicly listed).
– **Method**: Email TPA to propose a campaign for taxpayers affected by MOD overspending. TPA’s focus on public spending transparency (per their website) aligns with misfeasance claims. Request TPA to identify or survey members willing to join a collective action.
– **Strategy**: Leverage TPA’s media reach (e.g., newsletters, X posts) to publicize the case and recruit class members. TPA’s 2024 report on defence spending waste can support outreach.
#### 3. Investors Misled by Non-Disclosure (Past and Present Victims)
– **Victim Type**: Shareholders or institutional investors in BAES who suffered losses due to undisclosed competition risks, per document’s note on investor misrepresentation (page 13). Web data (,) shows BAES’s FTSE 100 listing and MSCI ESG rating, but no risk disclosures in 2024 reports.[](https://en.wikipedia.org/wiki/BAE_Systems)[](https://investors.baesystems.com/)
– **Examples**:
– **BlackRock (Institutional Investor)**: Holds significant BAES shares (per). [](https://www.zoominfo.com/c/bae-systems-inc/11127417)
– **Contact**: uk.investor@blackrock.com (from BlackRock UK website).
– **Address**: 12 Throgmorton Avenue, London, EC2N 2DL, UK.
– **Phone**: +44 (0)20 7743 3000.
– **Individual Shareholders**: Unnamed due to privacy; identifiable via share registers in litigation disclosure.
– **Future Victims**: Investors buying BAES shares post-2025, potentially misled by ongoing non-disclosure.
– **How to Reach**:
– **Association**: UK Shareholders’ Association (UKSA).
– **Contact**: info@uksa.org.uk.
– **Address**: PO Box 62, Chislehurst, BR7 5YB, UK.
– **Phone**: +44 (0)20 8467 2686.
– **Method**: Email UKSA to engage members who own BAES shares and may claim losses from undisclosed risks. UKSA’s focus on shareholder rights (per their website) makes it ideal for outreach.
– **Strategy**: Request UKSA to issue a member alert about the case, citing BAES’s 2024 filings (LSE,) lacking competition risk disclosures. Use shareholder forums or AGMs to recruit claimants.[](https://investors.baesystems.com/)
#### 4. Suppliers and Subcontractors Harmed by Exclusion (Past and Present Victims)
– **Victim Type**: Defence supply chain firms denied contracts or fair terms by BAES’s alleged exclusionary practices (e.g., refusing technology access), per document’s Chapter II analysis (page 6).
– **Examples**: No specific firms named in public data, but SMEs in ADS membership (e.g., electronics or maintenance providers) are likely affected.
– **Contact**: Via ADS Group (details above).
– **Future Victims**: New suppliers seeking BAES or MOD contracts, potentially excluded by dominance.
– **How to Reach**:
– **Association**: Make UK Defence (part of Make UK).
– **Contact**: defence@makeuk.org.
– **Address**: Broadway House, Tothill Street, London, SW1H 9NQ, UK.
– **Phone**: +44 (0)20 7654 1555.
– **Method**: Email Make UK Defence to contact members impacted by BAES’s supply chain practices. Make UK represents manufacturing SMEs (per their website), ideal for identifying subcontractors.
– **Strategy**: Request Make UK to survey members for exclusionary experiences with BAES, leveraging their 2023 defence supply chain report highlighting SME barriers.
#### 5. Ethical Complainants and Whistleblowers (Past and Present Victims)
– **Victim Type**: Individuals or groups reporting BAES’s misconduct via ethics helplines, potentially facing retaliation, per BAES’s Speak Up service (,). Relevant for conspiracy or misfeasance claims if linked to procurement influence. [](https://safecallv8.azurewebsites.net/en/clients/baeplc/english-report-an-incident/)[](https://www.safecall.co.uk/en/clients/baeplc/english-report-an-incident/)
– **Examples**: Anonymous due to BAES’s confidentiality policy (). No specific names or emails in public data. [](https://safecallv8.azurewebsites.net/en/clients/baeplc/english-report-an-incident/)
– **How to Reach**:
– **Association**: Protect (UK whistleblowing charity).
– **Contact**: whistle@protect-advice.org.uk.
– **Address**: The Green House, 244-254 Cambridge Heath Road, London, E2 9DA, UK.
– **Phone**: +44 (0)20 3117 2520.
– **Method**: Email Protect to identify whistleblowers reporting BAES misconduct, citing their ethics helpline (ethics@baesystems.com,). Protect supports whistleblowers in defence (per their website). [](https://safecallv8.azurewebsites.net/en/clients/baeplc/english-report-an-incident/)
– **Strategy**: Request Protect to circulate a confidential call for BAES-related complaints, ensuring anonymity to comply with GDPR and BAES’s no-retaliation policy.
### Deep Online Search Results and Analysis
– **Web Results (–)**: [](https://jobs.baesystems.com/global/en/faq)[](https://www.frc.org.uk/library/standards-codes-policy/corporate-governance/corporate-culture/bae-systems/)
– **Corporate Contacts**: BAES’s ethics helpline (ethics@baesystems.com,,) and generic email formats (e.g., first.last@baesystems.com,,) are available, but no victim-specific contacts were found. ZoomInfo and RocketReach (,,,) list executives (e.g., Charles Woodburn) but not victims. [](https://safecallv8.azurewebsites.net/en/clients/baeplc/english-report-an-incident/)[](https://www.safecall.co.uk/en/clients/baeplc/english-report-an-incident/)[](https://www.neverbounce.com/company/bae-systems/11127417)
– **Ethical Concerns**: AOAV reports (,) highlight BAES’s arms sales to countries with corruption (55% of clients score <50/100 on Transparency International’s CPI) and human rights issues, supporting ethical complainant claims but not naming individuals. [](https://aoav.org.uk/2024/bae-systems-corrupt-clientele-and-historic-dodgy-deals/)[](https://aoav.org.uk/2024/bae-systems-and-human-rights-a-troubling-relationship-examined/)
– **Industry Data**: BAES’s dominance (largest UK manufacturer, 7th globally,) and MOD contracts (e.g., £1.6 billion Saudi deal,) reinforce Chapter II claims but lack victim details. [](https://en.wikipedia.org/wiki/BAE_Systems)[](https://en.wikipedia.org/wiki/BAE_Systems)
– **Search Limitations**: No public database provides victim names or emails due to GDPR. Litigation disclosure (e.g., via CAT) or CMA investigation would be needed. Associations like ADS and TPA are the best channels for outreach.
– **Unverified Data**: BAES’s ethics helpline encourages anonymous reporting (), limiting identifiable complainants. NeverBounce () offers email verification but requires a paid subscription for lists, which I cannot access.[](https://safecallv8.azurewebsites.net/en/clients/baeplc/english-report-an-incident/)[](https://www.neverbounce.com/company/bae-systems/11127417)
### How to Reach Prospective Class Members
– **Direct Outreach**: Use association contacts (ADS, TPA, UKSA, Make UK, Protect) to send targeted emails or surveys, ensuring GDPR compliance by anonymizing responses.
– **Public Campaigns**: Leverage TPA’s media presence or UKSA’s shareholder forums to publicize the case, inviting claimants to contact Oscar Moya (contact@cocoo.uk).
– **Industry Events**: Attend defence trade shows (e.g., DSEI, via ADS) to network with SMEs and competitors.
– **Legal Notices**: Post a call for claimants on legal platforms (e.g., BAILII, per chat history) or via CAT’s public notices if a Collective Proceedings Order is filed.
### Recommendations
– **File FOIA Requests**: As per the previous response, request MOD, CMA, and SSRO documents to identify specific contract or compliance issues, which may reveal affected competitors or suppliers.
– **Engage Associations**: Contact ADS, TPA, UKSA, Make UK, and Protect immediately to recruit class members, citing public interest in competition and transparency.
– **Monitor CMA**: Lodge a complaint with the CMA (per document, page 14) to trigger an investigation, potentially unlocking victim data via disclosure.
– **Legal Strategy**: Prepare for a CAT opt-out collective action, defining the class as “UK taxpayers and competitors harmed by BAES’s conduct (2015–2025),” using association outreach to build the claimant pool.
If you need specific outreach templates or additional search strategies, let me know!
CAMPAIGN:
La primera fase de esta estrategia consiste en que nuestra campaña mediifique con éxito el “problema”. A través de nuestros informes de investigación, la cobertura mediática y el apoyo de los parlamentarios, estableceremos en la mente del público y de los responsables políticos que la gestión de los contratos de defensa por parte del Ministerio de Defensa es insostenible. Destacaremos el pobre valor por dinero, la falta de competencia y el daño a la base industrial del Reino Unido. Esto crea un entorno en el que el “status quo” se vuelve políticamente tóxico, obligando al gobierno a ser visto “haciendo algo” para abordar el problema que hemos expuesto.
Una vez que el problema es reconocido, el MOD tiene la necesidad de una “solución”. Aquí es donde pasamos de la presión pública a la propuesta directa. No podemos esperar que nos adjudiquen un gran contrato de reforma, ya que esto violaría las normas de contratación pública. En su lugar, adoptaremos la táctica de la adjudicación directa de bajo valor. Prepararemos y presentaremos una Propuesta Estratégica No Solicitada (USP) para un “Estudio de Alcance y Mitigación de Disputas” inicial, con un precio deliberadamente fijado por debajo del umbral de licitación competitiva, por ejemplo, en nueve mil quinientas libras.
La justificación para esta adjudicación directa se basará en nuestra experiencia única y en nuestra propiedad intelectual. Argumentaremos que nuestras metodologías de análisis y nuestro profundo conocimiento de este fallo específico del mercado no pueden ser replicados por ningún otro proveedor. Utilizaremos los principios de la resolución alternativa de disputas, enmarcándolo como un paso proactivo para que el MOD entienda y mitigue los riesgos de los litigios que inevitablemente surgirán de las partes perjudicadas. Nuestra USP se estructurará exactamente como una Declaración de Trabajo (SoW) profesional del gobierno, utilizando el lenguaje y los formatos que se encuentran en los contratos de servicios modelo del Reino Unido.
Este documento detallará claramente el problema que estamos resolviendo, nuestra solución propuesta, una lista de entregables específicos y medibles, un cronograma, y una estructura de precios fijos. Concluiremos afirmando nuestra disposición a formalizar la propuesta utilizando las plantillas de contratos de servicios estándar del gobierno. Al hacerlo, les proporcionamos una solución de bajo riesgo y fácilmente defendible a su problema político. La finalización con éxito de este estudio inicial nos posicionará como el experto incumbente, haciendo de COCOO la opción lógica y mejor informada para la licitación competitiva mucho más grande que necesariamente seguirá para implementar las reformas recomendadas en nuestro informe.
Based on a deeper analysis of the campaign models you provided, I have drafted a more granular, phased media and outreach strategy for our case. This plan is designed to build momentum, exert targeted pressure, and recruit our necessary allies, all while using cost-effective tools instead of expensive subscription services like LinkedIn Sales Navigator.
Our campaign will unfold in three distinct phases. The first is the “Alpha Phase,” a one-month period of discreet, off-the-record engagement. During this time, we will not seek public attention. Instead, our objective is to build a foundational coalition and prime the narrative with key influencers. We will schedule confidential briefings with a select group of trusted journalists at major national newspapers and broadcast outlets, providing them with an embargoed executive summary of our findings. Simultaneously, we will present our analysis to the leadership of relevant trade bodies, such as ADS Group and Make UK, to demonstrate the harm being done to their SME members. The goal is to ensure that when our story breaks, we already have informed, credible voices ready to support our position.
The second phase is the “Public Launch,” a single, high-impact day where we move our operation into the public domain. This will be initiated by the publication of our full, detailed investigative report on a dedicated section of the COCOO website. At the same moment, we will distribute a press release to a comprehensive list of national, defence, and legal media contacts. This will be immediately supported by the launch of our social media campaign across X, LinkedIn, and Meta, focusing initially on the core narrative of “The Sovereign Monopoly” to establish the central problem of a non-competitive market in the public consciousness.
The third and longest phase is the “Sustained Pressure Campaign,” which will run for the subsequent three to six months. This phase is designed to keep the story alive and dominate the narrative. We will follow a content calendar, releasing new pieces of our investigation each week. This will include deep-dive articles on LinkedIn exploring “The Price of Trust” by contrasting the MOD’s official narrative with BAES’s history of corruption, and a series of video interviews with affected SME owners for YouTube and other platforms, illustrating the real-world consequences of “The Innovation Deficit.”
To execute the outreach component of this campaign on a limited budget, we can use several powerful and free or low-cost platforms. For identifying and contacting specific individuals—be they potential claimants at competitor firms, officials at target companies, or journalists—we can use tools like Hunter.io or Apollo.io. These platforms offer free starter plans that allow us to find verified professional email addresses using just a name and a company domain, bypassing the need for a costly Sales Navigator subscription for direct outreach. To manage our extensive list of contacts across media, politics, and potential claimants, we can implement a free Customer Relationship Management (CRM) system like HubSpot CRM, which will allow us to track all communications and ensure our complex outreach remains organised. Finally, to manage the public-facing social media campaign itself, the free plans offered by platforms like Buffer or Hootsuite will allow us to schedule and coordinate our content across all channels from a single dashboard, giving our campaign a professional and consistent voice without incurring monthly fees.
A detailed media and outreach strategy, based on the models in the provided files and tailored to the specifics of the BAE Systems case, will be essential for creating the public and political pressure needed for success. This campaign will run in parallel with our legal preparations and will be designed to recruit prospective class members for a collective action in tort.
While I cannot access the specific content of the external Mediaset model you provided, I have designed the following campaign strategy based on the principles of pressure and public interest mobilization detailed in your other attached documents. Our campaign will be built on three core, interlocking narratives: “The Sovereign Monopoly,” “The Price of Trust,” and “The Innovation Deficit.”
The first narrative, “The Sovereign Monopoly,” is aimed at the UK taxpayer and the public at large. It will simplify the complex procurement landscape into an easily understandable story: that key areas of our national defence have been handed over to a single, protected company, eliminating the competition that ensures value for money. We will create a series of clear infographics and short, shareable videos for social media that highlight the multi-billion pound value and multi-decade length of exclusive contracts like the TOBA for warships and the MASS agreement for munitions. The core message will be simple: when there is no competition, the public pays the price.
The second narrative, “The Price of Trust,” will target policymakers, journalists, and the financial community. This is a more investigative strand of the campaign, juxtaposing the government’s “trusted partner” narrative with the hard facts of BAES’s 2010 guilty pleas for corruption and false accounting. We will publish a detailed report on our own website, supported by articles on professional platforms like LinkedIn, that questions the due diligence and judgment of public officials who have maintained this exclusive relationship. This narrative is designed to undermine the core justification for the non-competitive arrangement and to generate scrutiny from parliamentary committees and institutional investors.
The third narrative, “The Innovation Deficit,” will engage the UK’s business and technology sectors. Here, we will tell the story of the small and medium-sized enterprises that have been effectively locked out of the defence supply chain. We will feature interviews with business owners and engineers who have the capability to contribute but are denied the opportunity. This content will highlight how concentrating the market in a single incumbent stifles the very innovation and agility that the UK economy needs.
To gather the prospective class members for our collective tort claim, primarily UK taxpayers harmed by the misapplication of public funds, we will launch a targeted digital outreach programme. On the X platform, we will run a campaign with direct, powerful messaging and a unique hashtag, using paid promotion to target the followers of prominent political journalists, defence select committee members, and public accounts watchdogs. The goal is to drive traffic to a dedicated campaign landing page where individuals can learn more and register their interest. On LinkedIn, our campaign will be more professional, targeting UK-based directors, engineers, and consultants in the aerospace, marine, software, and advanced manufacturing sectors with articles about the “Innovation Deficit,” inviting them to join a business coalition for fair market access. For Meta platforms like Facebook, we will use demographic targeting to reach a broad swath of UK taxpayers, using compelling short videos to explain the core financial harm and providing a clear and simple call to action: join the movement to demand accountability and redress. All of these channels will lead to a single, secure website, the hub of our campaign, where the class can be assembled.